Shopper Approved, created by Global Marketing Strategies, is a rating and review software that allows customers to rate companies while providing reviews of their personal experiences. Through that process, it allows unsatisfied clients the opportunity to write any grievances they may have with the company.
Although this part of the package doesn’t receive all the fanfare that the five star ratings and testimonials, it is as resolution software that Shopper Approved really shines. By mediating between the customer and the company’s customer service department, Shopper Approved can resolve issues, turning an angry customer that could ruin a business’ chances at selling to any of his or her family or friends or social media contacts into one of your most loyal fans.
Whether a dispute is because of a late delivery, a defective product or a billing error, Shopper Approved provides the information to the company and gives them the ability to resolve the issue. Once the company solves the problem to the customer’s satisfaction, Shopper Approved gives the customer the opportunity to re-rate the company based on their final experience instead of their first one.
This act can significantly improve the overall ratings a company receives. For example, one in ten customers are not happy and initially give the company a “1” star rating. After the company resolved their concerns, they gave the company a “5” star rating. If everyone else gave the company a “3” star (average) rating, after a total of only 100 customer ratings, the ‘2.9’ star rating would become a ‘3.2’ star rating.
Such a change could be the difference between a new visitor buying from the online vendor or deciding to see what online consumers think about their competitors. Sure, Shopper Approved gives businesses an unparalleled ability to receive testimonials from its customers. But as resolution software, no product out there provides better service than Shopper Approved.